We have won Gold in the Junior Design Awards for Best Eco Children’s Fashion Brand 2024
Welcome to the official Wheat web shop and brand site
Wheat's Official Webshop
We believe in the magic of childhood. We are committed to creating kidswear and footwear that allow kids to be kids in all their adventurous ways through all seasons. Our products celebrate the surprising and curious ways in which kids explore the world, providing responsible quality essentials for an ever-playful childhood.
Essentials for an Ever-Playful Childhood
We design quality children’s apparel for all occasions and seasons. Combining:
- Scandinavian aesthetics with function and responsibility
- Attention to fit and freedom of movement
- Responsible materials such as organic cotton, mulesing-free merino wool, and recycled polyester.
Outerwear for All Season’s Adventures
We believe in the magic of outdoor play! For decades, we’ve refined our versatile outdoor collections to meet the demands of Scandinavian weather. Our outerwear includes:
- Thermowear: Windproof, water- and dirt-repellent
- Technical outerwear: Wind- and waterproof, BIONIC-FINISH® ECO-coated
- Breathable thermo rainwear and puffer jackets with technical padding
- Practical outdoor accessories for all ages
Shop high-quality children’s clothing from Wheat
Wheat Footwear - Made for Active Children’s Feet
Discover our selection of high-quality children's shoes for all seasons and occasions:
- Rubber boots with or without thermo lining
- Winter boots with TEX membrane and wool lining
- Stylish boots for everyday and festive occasions
- Comfortable, weather-proof sneakers and ergonomic barefoot shoes
Designed to support active lifestyles, Wheat Footwear features:
- Reinforced durability and lightweight, flexible designs
- Chrome-free LWG leather and natural rubber nonslip soles
Certified Responsible
Responsibility is at the heart of what we do. Our certifications include:
- GOTS: Guaranteeing organic textiles and responsible production
- GRS: Verifying recycled materials
- OEKO-TEX® Standard 100: Ensuring product safety without harmful chemicals
Scandinavian Design Inspired by Nature
Our designs reflect the magic of childhood and the beauty of nature. Iconic seasonal hand-drawn prints featuring flowers, leaves, and animals pair with carefully chosen colors that capture the light and moods of each season.
Your Experience Matters to Us
Have questions or feedback? Contact us at webshop@wheat.dk. We’d love to hear from you!