AW25

NEW ARRIVALS

EXPLORE

AW25

NEW ARRIVALS

EXPLORE

We are proud to have won Gold at this year’s Junior Design Awards in the category Best Eco Children’s Fashion Brand.

LONDON FLAGSHIP STORE

Did you know we have a flagship store in London?
Our beautiful store in Islington Square is ready to welcome you. Find your favourite styles, join our events and let your child explore our play nook.

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Welcome to Wheat's official webshop

We are here to dress children for all life's adventures - in all kinds of weather. We design quality clothing, outerwear and footwear for ages 0 to 12 years, made to allow kids to safely and freely explore the world with confidence.

Childhood Essentials
Build a wardrobe of durable and timeless essentials for your child, from newborn to tween, from our wide range of:

  • Soft basics and comfy sweat sets
  • Beautiful knitwear
  • Dresses, skirts, shirts and occasion wear
  • Underwear, tights, socks, and sleepwear
  • Accessories
  • Onesies, bodies, suits and accessories for newborns
  • UV swimwear and beach shoes


Wheat Outerwear – Weather proof play

Outerwear is at the heart of Wheat. Our premium outerwear combines child-friendly functionality and comfort, encouraging outdoor play in any weather. Explore:

  • Our bestselling thermo wear
  • Technical outerwear
  • Water-based PU rainwear and breathable thermo rainwear
  • Transitional jackets, fleece, and puffers
  • Waterproof snowsuits
  • Beanies, neck warmers, mittens, booties, and more accessories

Scandinavian children's wear with certifications

Wheat is certified by the following standards:


Wheat Footwear
Discover our collection of quality children's shoes for all seasons and all steps, big and small:

  • Rubber boots
  • Winter boots with TEX membrane
  • Chelsea boots and sneakers
  • Slippers and sandals
  • Patent shoes and ballerinas
  • Prewalkers and barefoot shoes