We prioritise energy-efficient and responsible solutions across our own facilities and working models, but our main climate footprint is in our supply chain. That’s why we are sharpening our focus where the greatest impact can be made. We are proud to already collaborate with manufacturers who have implemented renewable energy sources such as solar power, and who are committed to a green transition. We look forward to the positive change we can create together.

In 2025, we began our journey toward B Corp certification. As part of this process, we will are currently mapping our supply chain, collecting data, and developing a targeted plan for how we—together with our suppliers—can optimize energy use and reduce our environmental impact.

This diagram shows the primary materials used in our Spring/Summer 2025 Ready-to-Wear, Outerwear, and Footwear collection.

Read more about our main materials below.

Here we highlight some of the key materials used in our collections: 

• Organic Cotton: The majority of our organic cotton is GOTS-certified. 
  
• Organic Cotton Blends: To add stretch, some of our organic cotton fabrics are blended with synthetic or semi-synthetic fibers such as elastane and viscose. We adhere to a maximum limit of 5% synthetic content.
  
• Recycled Polyester and Nylon: Our polyester and nylon are made from recycled materials, primarily plastic waste. The majority of this is GRS-certified. 
  
• Mulesing-Free Wool: Our wool comes from sheep that are not subjected to mulesing.
  
• BIONIC-FINISH® ECO: Our technical outerwear and thermal wear are treated with BIONIC-FINISH® ECO, a water- and dirt-repellent finish free of perfluorinated chemicals (PFA/PFC).
  
• Water-borne PU: To make textiles water-resistant, they are treated with polyurethane (PU). The PU coating on our rainwear is water-borne rather than oil-based or solvent-based. It also eliminates the use of VOC's in the drying process.
  
• Cottonseed Oil: As an alternative to PU outerwear made from polyester or nylon, we offer a shell jacket made from organic cotton coated with cottonseed oil, which is naturally water-resistant.
  
• Rubber: We prioritize natural rubber and recycled TR rubber in our footwear.
  
• Leather: We use leather and suede from Leather Working Group-certified tanneries, which are committed to responsible leather production.
  
• We comply with the REACH regulation regarding the use of chemicals.

For more details on materials, care, and technical features, refer to individual product descriptions or contact us at wheat@webshop.co.uk

• Global Organic Textile Standard (GOTS): Guarantees organic textiles meeting high environmental and social criteria.
• Global Recycled Standard (GRS): Tracks recycled raw materials and ensures compliance with chemical, social, and environmental standards.
• STANDARD 100 by OEKO-TEX: Guarantees high product safety and testing of harmful chemicals.

We strictly adhere to all national and international laws and guidelines related to human rights and the responsibilities we hold as an employer. Our goal is to continuously foster a healthy workplace, where everyone is safe and supported—both personally and professionally.

LOCALLY

We work actively to ensure the wellbeing and development of our employees through initiatives such as:

• Flexible working hours
• Strong parental leave policies
• Personal coaching
• Community-building activities like running club and social gatherings
• Body therapy sessions
• The Wheat Social Health Club, which encompasses our efforts around physical safety, mental wellbeing, and occupational health
• Clear procedures for handling and resolving any complaints

GLOBALLY

We screen our suppliers to ensure they comply with international laws and human rights due diligence practices, including strict safety, fair wages and good working conditions. Moreover, all our suppliers adhere to our Code of Ethics and operate under a recognized social audit framework such as BSCI, SA8000, or WRAP. In addition, social criteria are embedded in our certifications, including GOTS, GRS, and RWS.

As a member of the Red Cross Club 100, Wheat's founder, Charlotte Galsgaard, has led fundraisers for war-affected individuals in Ukraine and refugees in Serbia. Other initiatives Wheat has supported/support include:

• SOS Children’s Villages
• Fri fra Mobberi, anti-bullying campaigns
• The Danish Childhood Cancer Foundation

We believe that responsible governance is essential to running a healthy and long-term business—where value is measured not only in profit, but also in people and the planet. Our ambition is to be a company rooted in transparency, accountability, and a strong ethical compass—both internally and across our value chain.

Leadership Structure
Wheat is a family-founded company and remains partially family-owned. It was established in 2002 by Charlotte and Peter Galsgaard, who are still actively involved in the management alongside CEO Thomas Frederiksen, among others. Our leadership team combines decades of industry experience with a deeply value-driven approach.

Ethics and Accountability
We have a clear policy for responsible business conduct, covering everything from anti-corruption and data security to respect for human and labor rights across our global supply chain. Our decision-making processes are grounded in respect for people and the environment, transparency, and legal compliance.

ESG and B Corp
As part of our journey toward B Corp certification, we are working systematically with ESG (Environmental, Social, Governance). Our current focus is on mapping our supply chain and collecting data to strengthen our long-term strategic efforts.

Transparency
We are working to enhance our reporting and documentation so that stakeholders—from customers to partners—can follow our progress. Our ambition is to become a role model for responsible governance in the children’s fashion industry.

We are guided by: 

• OECD Guidelines for Multinational Enterprises
• UN Guiding Principles on Business and Human Rights
• ILO's International Labour Standards
• The UN's Climate Goals
• The UN's Green Deal

We actively strive to make Wheat a place where everyone feels safe, included and valued—regardless of gender, ethnicity, age, religion, sexual orientation, physical or mental disability, or any other characteristic. We have zero tolerance for any form of discrimination and a clearly defined process for handling and resolving potential incidents, as well as for submitting complaints. The aim is a workplace where everyone is aware of their rights and empowered to execute them (power to the people!)

We also work continuously to ensure that Wheat is a workplace with a varied demographic composition, and where background is never a barrier to employment or career opportunities.

The majority of our employees are women – including in leadership positions – and we collaborate with the Municipality of Gentofte on an integration programme that helps long-term unemployed individuals return to work under flexible conditions. So far, we have hired two employees through this initiative.