Responsibility has been at the heart of Wheat since the beginning in 2002. We want to be part of a movement for positive change, measuring our success not only in profit but also in our ability to be the most responsible version of ourselves. 

MATERIALS

We prioritize organic, chemical-free, and recycled fabrics as well as garment coatings with as little use of oil and chemicals as possible. As a certified GOTS, GRS, and OEKO-TEX Standard 100 company we adhere to high international standards for the sourcing and production of fabrics. In 2025, we are launching a project to test biofabrics in our thermowear category. 

LONGEVITY 

We strive to create clothing that lasts for more than one child by combining durable quality fabrics with excellent craft and timeless design. Doing our best to extend the life and value of our products, we highly encourage our customers to repair, reuse, pass on and resell. We have not yet been successful in implementing our own reselling platform, but 2025 will see more resources dedicated to explore circular business models. 

ENERGY

• Solar Energy: Our headquarters are powered by solar panels
• Renewable Energy: 50% of our suppliers utilize at least 50% renewable energy
• CO2 mapping: We are in the process of mapping our total CO2 emissions to take more targeted steps toward lowering our emissions

SUSTAINABILITY GUIDELINES

Wheat is guided by the UN Sustainable Development Goals, focusing on:

• Goal 7: Affordable and clean energy
• Goal 12: Responsible consumption and production
• Goal 14: Life below water
• Goal 15: Life on land

View and download our latest CSR report

Here we highlight some of the key materials used in our collections: 

• Organic Cotton: All our cotton is organic, requiring less water and emitting less CO2. The majority is GOTS-certified.
• Recycled Polyester and Nylon: Made from plastic waste, recycled polyester and nylon reduce petroleum use, water consumption, and CO2 emissions. The majority is GRS-certified.
• Mulesing-Free Wool: Our wool comes from sheep that are not subjected to mulesing.
• BIONIC-FINISH® ECO: This coating on our technical outerwear and thermowear is free from harmful chemicals such as PFAs/PFCs.
• Water-Based PU: This water-resistant coating eliminates oil and potentially harmful chemicals as well as improves energy efficiency in the production. 
• Cottonseed Oil: Used as a natural water resistant coating, we continuously explore traditional ways of treating garments. 
• Natural rubber: We prioritize natural and recycled rubber and aim to explore recycling options for outworn Wheat footwear. 
• Leather Working Group (LWG): We source leather and suede from LWG tanneries committed to responsible leather production. We aim to explore plant-based leather alternatives in the near future.

For more details on materials, care, and technical features, refer to individual product descriptions and our CSR reports.

• Global Organic Textile Standard (GOTS): Guarantees organic textiles meeting high environmental and social criteria.
• Global Recycled Standard (GRS): Tracks recycled raw materials and ensures compliance with chemical, social, and environmental standards.
• STANDARD 100 by OEKO-TEX: Guarantees high product safety and testing of harmful chemicals.

Business Social Compliance Initiative (BSCI): Ensures members adhere to due Adiligence practices for labor and human rights.

LOCALLY

The physical and mental well-being of our employees is our highest priority. We strive to: 

• Create a workplace where everyone feels included and valued, regardless of gender, age, ethnicity, sexual orientation, or physical and mental disabilities
• Facilitate a healthy work-life balance, offering a high level of flexible working hours

In collaboration with local authorities we also work on a program that helps unemployed re-enter the job market in a sustainable way.

GLOBALLY

We are committed to ethical practices throughout our supply chain and set high standards for our partners:

• We stand strongly against any form of violation of human rights
• We work with suppliers offering safe and healthy working conditions and fair wages
• We favor suppliers who provide social and health insurance including maternity benefits and childcare options

As a member of the Red Cross Club 100, Wheat's founder, Charlotte Galsgaard, has led fundraisers for war-affected individuals in Ukraine and refugees in Serbia. Other initiatives Wheat has supported/support include:

• SOS Children’s Villages
• Fri fra Mobberi, anti-bullying campaigns
• The Danish Childhood Cancer Foundation